Wednesday, February 2, 2011

Tenative Ethnography Proposal

For our ethnography, we've decided to take a look at the college town coffee shop culture. Coffee shops are a prevalent all across the united states, but college towns have become famous in particular for their lively and active coffee shop scenes. Our ethnography is going to look at the type of people who spend their time in coffee shops, and what they do once they're there.

In particular, we're going to view whether or not coffee is the central focus of the coffee shop goer. When they sit down after buying their drink, are they simply enjoying their beverage, or are they diligently studying, hunched over a laptop or book? Furthermore, do coffee shop goers generally come alone, or do they socialize in groups?

This project will offer a many different opportunities for data collection. We can passively sit by and observe the people in the coffee shop, or we could actively gather information by passing out short surveys (with the coffee shop's permission of course). The number of locations we could gather information at is also varied, thanks to our college setting. We'll most likely focus our sights on three different coffee shops: Poor Yorick's, a large shop centered in the middle of campus, the North Gate Starbucks, a small cooperate coffee shop within walking distance of campus, and finally, Sweet Eugen's, a large independent coffee shop located within driving distance (but not walking distance) of campus.

Our group would be comprised of:
Stuart Jones
Derek Landini
Joshua Penick
Lukas Kuhr

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