Title: Why We Make Mistakes
Author: Joseph T. Hallinan
Chapter 6:
Summary: Hallinan's sixth chapter discusses the effects a person's frame of mind can have on a situation. His examples mostly revolve around the time it takes for a person to make a consumer purchasing decision, and whether or not they make an immediate decision or a future one.
Chapter 7:
Summary: Hallinan's seventh chapter discusses skimming. Skimming is when you glance over information, kind of like how you're just glancing at this blog entry to make sure it has the barest required information before giving it credit. When we skim, we loose the ability to detect small details, to the point where a novice approaching materials for the first time can notice errors that an expert won't.
Discussion: With so much reading to do for this course, the skimming portion particularly hit home for me. I like Hallinan's writing style a bit more than Normand. He uses his examples to build up to an overall key concept, rather than just reiterating the same point over and over.
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