Reference Information:
Title: Emotional Design
Author: Donald Norman
Publisher: Basic Books (2005)
Summary: In Chapter 2 of Norman's Emotional Design, he describes the three levels of interaction with an item, Visceral Design, Behavioral Design, and Reflective Design. He also describes how items can have a "personality", and how specific items can invoke memories of past events.
Discussion: This chapter was fairly interesting, I particularly liked the section on items and memories. Throughout my life, I've only kept a few mementos around, but the memories they invoke are incredibly strong.
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